“True Grit” bumped up three days

Here’s your requisite “True Grit” update, since I will cover any and all news about my sure-to-be-favorite-movie-of-2010. It’s going to open on Wednesday, Dec. 22, as opposed to the original date of Saturday, Dec. 25. This is pretty sensible, since opening a movie on Saturday (even Christmas, a big moviegoing day) is pretty stupid. Opening it on Wednesday gives it a big jump on the weekend, lets it build buzz with its target audience (older people who might hear it’s good and trek out a few days later) and also more readily capitalizes on the Young People Interest in Jeff Bridges thanks to “TRON: Legacy” (opening Dec. 17). [Deadline]

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