Perhaps uniquely among journalistic entities, Bleacher Report has a “blanket policy” forbidding its writers from seeking out and breaking news…. Bleacher Report is designed to engage in the far more lucrative practice of pouncing on news broken by others, deploying its legions of writers to craft articles — or better yet, multi-page slideshows — linking to its own voluminous archives, and supplanting original stories on the Google rankings. Breaking a story is no longer valuable: owning it is.
SF Weekly has a very interesting story out about Bleacher Report, the highly-trafficked, generally-reviled sports site. If you were curious about how Bleacher Report got to be the site you always run into when Googling anything related to sports, you’re in luck.