Jennifer Egan, author of “A Visit from the Goon Squad,” has written a short story that will appear in the next edition of the New Yorker. Oh, you can’t wait that long? You just want to read the story now, and you don’t even care if you have to read it in tiny increments slowly trickling out over the next 10 nights? In that case, I have good news!
The New Yorker will publish “Black Box,” the new story, by tweeting each of the paragraphs one by one. They begin tweeting it out tonight from 8 to 9 p.m. and they will keep on doing it from 8 to 9 p.m. for the next nine nights. They will be tweeting from @NYerFiction, in case you want to follow along. Or you could just visit Page-Turner, the New Yorker‘s literary blog, to read everything that was tweeted. Or you could just wait until the new issue of the New Yorker arrives next week. It’s really up to you.
Kurt Sutter’s delightfully uncensored Twitter feed is no more. After he came out and said something that is probably true (“Mad Men” is eating up such a disproportionately large share of AMC’s cash that other shows, i.e. “Breaking Bad” and “The Walking Dead,” are made to suffer), he got a lot of attention, and thusly he decided to Tweet no more.
On the one hand, he seems correct in saying that he’s “a guy desperately in need of buffers.” On the other hand, he was a perpetual breath of fresh air, offering up actual emotion while many other Hollywood types stuck with empty platitudes in their public statements.
The moral of this story is that if Matthew Weiner hadn’t gotten such a rich deal for “Mad Men,” Sutter would still be tweeting, the end.
Wondering how things become Trending Topics on Twitter? It’s not due to the most-followed users nor the most active tweeters, according to a study by a Hewlett-Packard group. Rather, it’s due to the mainstream media (the Times, CNN, ESPN, et cetera). The study found that trending content “was largely news from traditional media sources,” with that content amplified by retweets. Interesting sentence: “This illustrates that social media, far from being an alternate source of news, functions more as a filter and an amplifier for interesting news from traditional media.”
This is precisely how I use Twitter, and how I’ve explained it to people who don’t know how it works. It’s not a singular source of news or information, but rather a way to cull through the assorted detritus that makes up our over-informed era. So if anybody’s still confused about Twitter in 2011, there’s that.
This story on Evan Williams, Twitter and why the co-founder of the service stepped down is worth reading.
The ad industry is eyeballing Twitter, wondering if the ubiquitous site can join Google and Facebook in terms of online ad viability.
The New York Times has an interesting story today about the incredibly packed Thursday-at-8 p.m. timeslot. While that slot isn’t the death match it was in the spring of 2001, when “Friends” went up against “Survivor” and the on-its-last-legs “Who Wants To Be A Millionaire,” it’s still a televised traffic jam.
“Community” and “Bones” were already there when CBS made their big move shifting “The Big Bang Theory” starting this fall; The CW’s “Vampire Diaries” is also there, while “My Generation” had a few airings before ABC Old Yeller’d it. The direct competition seems to be between “Big Bang,” which gets very good ratings, and “Community,” which does not. (The former is a perfectly serviceable sitcom, whereas the latter is probably the best sitcom on television until “Parks and Rec” comes back, so the fact that its ratings are a third of its CBS counterpart are depressing to say the least.)
The people running these shows all chat with each other on Twitter, except, interestingly, Bill Prady. The “Big Bang” showrunner (he of 27,000 followers) doesn’t really partake. Perhaps he is worried he’ll turn his fans onto a superior show. Though, personally, I am surprised there are 27,000 people who watch CBS and know how to use Twitter.
Twitter, the great online equalizer, allows celebrities and non-celebrities alike to mingle in a way they never do in real life. Sometimes celebs give non-famous celebs a shout out (including the occasional, and awesome, wedding congrats). Other times, non-famous people write to celebrities for no good goddamn reason. For that, we have this site.
Evan Williams, CEO of Twitter, has announced he is stepping down from the position in the company he cofounded four years ago. He’ll be replaced by COO Dick Costolo, who was brought in last year (and promptly Tweeeted “First full day as Twitter COO tomorrow. Task #1: undermine CEO, consolidate power”). Williams will focus on product strategy. He announced the news in a hashtagged blog post, not a Tweet, which is interesting.
Peter Kafka theorized that the move could lead to a sale to a major company (Google or Microsoft) down the line, but Williams and Costolo shot that down. [AllThingsD]
There’s a New Twitter slowly rolling out. I don’t have it yet. Do you have it yet? TechCrunch has a solid roundup of some changes and upgrades afoot. More here and here.